Domino's Pizza is recognised as the world's leading pizza delivery company. Our expertise and passion for delivering hot and fresh pizzas has earned us numerous awards and the loyalty of millions of pizza lovers around the world.

Over 10,000 team members work in our UK and Irish stores and in a range of support functions ranging from marketing, IT and training to fresh dough production at our three commissaries in Milton Keynes, Penrith and Naas, Ireland. The majority of our stores are owned by franchisees who are responsible for delivering our brand's high standards to customers.

There are over 450 Domino's Pizza stores in a growing number of towns and cities throughout England, Scotland, Wales and Ireland.

The Domino's franchise story

Domino’s Pizza was founded in 1960 by a man called Tom Monaghan whose original goal was to open three pizza delivery stores. That’s why there are three dots on our logo. Despite a lot of struggles along the way, hard work and integrity paid off for Tom. His modest plan grew into something far bigger and more successful than he could have ever imagined and, as a result, Domino’s Pizza has made success a possibility for thousands of other people too. By franchising Tom’s pizza delivery model to like-minded entrepreneurs, Domino’s Pizza has become the world leader in pizza delivery and one of the most successful franchise businesses in the world. The company is still growing today with more than 8,000 stores in 50+ international markets.

As well as instilling a commitment to outstanding product, service, image and safety, Tom also encouraged all Domino’s Pizza franchisees to foster positive relationships with the communities they serve, delivering local people something more than just great-tasting pizza. A promise to uphold this commitment to the community is something that Domino’s Pizza actively seeks from franchisees. Every franchisee who strives to follow in Tom’s footsteps must remember that franchising with Domino’s Pizza is not simply an investment of money - it’s an investment of time, energy and passion too.

Domino's has an impressive track record in the UK and Ireland. Its real success in these markets began in the mid 1990s when the master franchise for the brand was acquired by the Halpern brothers who have enjoyed a long and successful career in franchising. Through the brothers' creation of Milton Keynes based Domino’s Pizza Group, and with the backing of a strong and local leadership team, the company’s franchisees benefited from hands-on support and a structure that allowed for close management of the brand and the system.

Domino's product and service

Domino’s Pizza is a pizza delivery service. We’re not a fast food joint (we deliver good, fresh food fast), we’re not a takeaway (on average, only 30% of our pizzas are collected) and we’re not a restaurant (our stores don’t have eat-in facilities). Domino’s exists to fulfill a basic need for our customers - to provide a high quality, freshly prepared, hot meal delivered on time, every time. Delivering a freshly baked pizza within 30 minutes is a pretty big challenge! And if you consider that each of our pizzas is made to order from fine and fresh ingredients, you can see why they call us “the pizza delivery experts”.

If you find this all a bit daunting, don’t worry. Our world-class training programs, coupled with the consistent food quality that comes courtesy of our award-winning foodservice team, means that franchisees are equipped with the skills and ingredients that they need to become pizza delivery experts in their own right.

Domino’s is also quick to innovate when it comes to making our customers’ experience more convenient and enjoyable. We were the first pizza delivery company to offer nationwide online and interactive TV ordering and the first to use HeatWave™ heated delivery bags. We continue to introduce new and exciting technology designed with both customers and profits in mind.

The Domino's Pizza brand

To protect the investment of Domino's franchisees and shareholders, and the jobs of our team members, Domino’s invests a lot of time and money in upholding the positive reputation of our brand. Our brand marketing activity is financed through a National Advertising Fund (NAF) which is made up of franchisee contributions. We carefully select targeted marketing campaigns that talk to our core audience of 18-35 year olds in order to secure the best possible return on our franchisees’ money. We have a lot of fun with our brand marketing. Whether it's our sponsorship of The Simpsons on Sky One, an innovative new product launch, new direct mail techniques or a hot news story, we find ways to set Domino’s Pizza apart from the competition and strengthen our position as the pizza delivery experts.

Supporting franchisees

Domino's franchise owners are both Domino’s customers and business partners. It is Domino’s job to support franchisees and in-store teams in their efforts to run profitable Domino’s Pizza businesses and to ensure that high brand standards are achieved at all stores. To do this, Domino’s employs a team of over 250 people who work in a range of store support functions at locations in the UK (Milton Keynes and Penrith) and Ireland (Naas).

We want our franchisees to achieve customer satisfaction through operational excellence, strong sales and great profits. Each member of the Domino’s support team has this goal in mind and it guides their decision-making every day. Domino’s operates service level agreements which clearly set out the high standards of service and support that we promise to deliver to every franchisee who chooses to invest in setting up their own Irish Domino’s Pizza business.

The Domino’s functions that provide the majority of regular and visible support to franchisees - information systems, foodservice, flawless execution (training and operations) and marketing - are accountable, transparent and managed by skilled and experienced people who are motivated to make our franchisees successful.

When you sign up to franchise with Domino’s Pizza, you’ll take part in a three week intensive Franchise Development Programme. This training course is designed to equip you with the knowledge and skills that you need to run a successful Domino’s Pizza delivery business in Ireland. Covering everything from pizza-making and people management to customer service and computer systems, we’ll make sure that you’re ready to open your first store.

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