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Lasertech Irish Franchise Opportunity

About Us

Become a van-based or management franchisee with Lasertech Ireland

Established in 1989, Lasertech, a privately-owned company, is a leading independent manufacturer of compatible toner and ink cartridges and supplier of office products.

Lasertech sell s around 70 printer cartridge brands including our own Lasertech brand and other well-known brands such as HP, Epson, Canon, and Samsung, direct to businesses. Aiming to make Lasertech the number one choice for office products, we sell a complete range of more than 25,000 products.

Across our network we have nearly 100 franchise territories operating. These are a mixture of company and franchise owned. Over 500,000 of our printer cartridges are in use every day!

With franchisees in Spain, Ireland and across the UK, Lasertech is now looking for motivated and committed people to share our success and develop our brand in Ireland.


The Lasertech franchise model

Our business model is simple yet advanced, something that has been continually developed since 1989 and more rapidly since we started franchising in 2002.

Customers demand quality products, good value and FAST FREE DELIVERY. This is what Lasertech stands for.

As a Lasertech franchisee, you will benefit from sourcing your stock from Lasertech and from Europe’s largest stationery wholesaler. We run an automated stock system and the latest IT software and hardware to give our franchisees a competitive edge. Office products are run as a stockless system using a network of distribution centres across the UK, plus our Dublin and Belfast operations. This means you don’t need to stock any office products, it’s all delivered to your customers on your behalf. If you so choose you only need to carry limited cartridge products due to our ordering and delivery system, so you don’t have lots of money tied up in stock.

Having depots in Dublin and Belfast means our Irish franchisees have products locally sourced but pay a lower price than other independent Irish dealers due to being part of the Lasertech network.


The market place

Together the printer cartridges and office products market is growing every year. 99.9% of businesses use printer cartridges and 100% use office products of some kind. An average office spends €470 per employee, per year on office products alone.

The printer cartridge industry is fast moving with new product launches and innovations meaning the products we sell are CONSUMABLE. Repeat business is what we aim for and what we get when we keep our customers happy. In fact the major manufacturers often don't make any money from selling printers, the profit is in the printer cartridges.

It is unusual for a business to send staff out to shops to buy printer cartridges and office products – they expect them to be delivered to their desk, and they want it delivered fast and free. The traditional option is for them to browse catalogues at their desk and order over the telephone or online. This is what Lasertech and you, as a franchisee do day-in, day-out as well as much, much more. Lasertech have successfully migrated many of our customers to order online which has reduced our franchisee’s overheads and increased average order values.

Lasertech and its franchisees are unique in the market place; no-one else in the industry provides national cover and international buying power with a local specialist service provided by our franchise network.

No hard selling is required as hard selling involves selling things businesses don't really want or need. Instead persistence is the key to gain customers; the ability to continually persevere is far better than previous sales experience when running a Lasertech franchise.


Why become a Lasertech franchisee?

There are many reasons to seriously consider a Lasertech franchise, including:

  • Consumable high demand products
  • 99.9% of businesses require our products
  • Established since 1989
  • Huge buying advantage for Irish franchisee
  • An already established network of franchisees
  • Established infrastructure servicing Ireland
  • You sell high margin products but don't rely on just a few products - we have over 30,000!
  • Benefit from taking on existing Lasertech customers in your territory
  • Growing industry and Lasertech are an established operator
  • 60+ head office support staff
  • Lower operating overheads than most businesses
  • Full on-going training and support
  • Unique in our market, very difficult to replicate
  • Exclusive franchise territories
  • Established, tried and tested systems and processes
  • All R&D, product development, research and manufacturing is done for you
  • An environmentally focused manufacturer with an established recycling programme
  • Holiday and emergency cover p.a. subject to prior approval
  • Excellent earning potential and options to suit you
  • Latest technology is utilized in our businesses
  • Lasertech is privately owned and managed by the owners
  • Lasertech staff are passionate about what they do
  • After building a Lasertech franchise it can be sold at a profit - giving you capital growth

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Training and Support

How we support our franchisees

Lasertech has a policy of re-investment, this means our business is constantly changing and growing to meet and exceed the needs of our franchisees and their customers. Continuing to support our franchisees is a main part of this.

Head Office support includes:

  • Franchisee development manager
  • R&D of new products
  • Providing products to sell before competitors
  • Support from HP, Brother and Samsung as Lasertech is an official partner of each of these global brands.
  • ISO 9001 Quality Standard
  • ISO 14001 Quality Standard
  • Recycling programme for empty printer cartridges
  • Stockless provision of 25,000 office products
  • Buying power of Lasertech UK ensures lower prices and benefits from suppliers
  • Bespoke IT systems running your business and integrating with marketing and accounts functions
  • 24/7 web portal with all supporting documentation
  • 24/7 Franchise Bulletin Board
  • Field based support staff
  • Support staff in Accounts, Technical and Customer Service departments
  • PrinterManagement.com software to secure long term contracts
  • New business generation support available
  • Lead generation from our marketing department and central campaigns


How we promote the Lasertech brand

Lasertech has a very strong brand and excellent proven product range. The level of brand recognition in the market is established and growing. Examples of the types of marketing Lasertech franchisees and head office carry out are as follows;

  • Customer data - Lasertech use complex CPA (Customer Profile Analysis). This CPA is mapped into every exclusive franchise territory and provides you with a database of potential customers to market to.
  • Brochures and catalogues - Lasertech manage the design and production of a wide range of high quality glossy brochures, seasonal products and tactical offer brochures and leaflets.
  • Lasertech Franchise Software (LFS) - The LFS is an integral part of a franchisees business. It is the most up to date technology that covers every aspect of the business from territory call planning, account management and marketing. This software controls your franchise operation.
  • Holiday and business cover - When established you are able to take a holiday, safe in the knowledge that Lasertech will operate your business for you allowing you to enjoy time off meeting our operational standards.
  • Local direct mail - Lasertech will provide document templates, data and fulfillment for local Direct Mail on your LFS and to download
  • Head Office telesales - Instead of recruiting your own telesales staff you can outsource to head office to call your customer once you have them
  • Email sales campaigns - Lasertech design and send professional emails to your customers. They can even be personalized with your details and you get reports of who clicks on your e-mail to follow them up
  • Franchisee portal - The franchisee portal is a unique online information website. It gives you access to a host of information including daily price updates, marketing products downloads, sales and marketing tips, training manuals, franchisee forum, operations manual updates, general business and industry updates and news

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Finance

The Lasertech franchise options

Lasertech require two very different types of people to run and operate our Franchise. Depending on your requirements and skills you will either be suitable as an Operator or a Management Franchisee.


Option 1 – Operator Franchisee
This is suited to people who want to run their own business from home. This enables the franchisee to run a single van business with lower overheads. Lasertech do not require an operator franchisee to ever have staff. All the work in the franchise is undertaken by the franchisee themselves.

You will receive as part of your franchise package;

  • Exclusive single territory
  • Operations manual
  • 2 week residential training course
  • Business stationery
  • Laptop, laser printer
  • Liveried van
  • Corporate dress
  • Lasertech franchise software
  • Ongoing support from HQ
  • Dedicated Business Development Manager

Total Franchise Package Costs: €17,550*
Minimum Working Capital: €17,550*

Up to 70% of the total costs of the franchise can be funded by a bank, subject to status.

We expect each Operator Franchisee to achieve sales of €117,000* at about 38% margin within 18 months.


Option 2 – Management Franchise
Suited to those that want to build a large business and have the experience to recruit and manage a multi-van operation.

As part of your franchise package you will receive;

  • Exclusive area – covering four territories
  • Plus €5,967* stock credit note
  • Plus €7,605* launch marketing programme
  • Stock of marketing materials
  • Plus €1,580* Deposit contribution covering 2 vans
  • 2 week residential training course

Total Franchise Package Costs: €45,630*
Minimum Working Capital: €23,400*

Up to 70% of the total costs of the franchise can be funded by a bank, subject to status.

We expect a Management Franchisee to achieve double this (2 staff, 2 vans) and then continue this growth with more staff.

Actual sales figures for Franchisees operating both options will be made available after confidentiality declarations have been signed.



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Who's Ideal for Us

Hear from some of our franchisees

Kerry McCaughey, Lasertech - Stoke
"When researching franchises back in 2005 what I liked about Lasertech is that they sell essential products that keep businesses functioning, the products are consumable and retention is very high. Lasertech genuinely stand out against the competition, everybody from the delivery driver to sales person is passionate about providing an excellent service to their customers, this has given me phenomenal loyalty with my customers and my retention is extremely high allowing me to continually increase my income."

UPDATE: Kerry decided with his family to move to Australia after building his franchise to become one of the best in the UK. After making tremendous profits for two years he sold his Franchise for four times what he paid for it.


John Alder, Lasertech - Cumbria
"What I really like about Lasertech is the facts it’s an international company but provides a very local service, there is no other competitor in the office products and printer cartridge market that can match what I now do as a franchisee. The ability for the entire business to be flexible and meet my local customer’s needs is what keeps customer retention so high. I’ve grown my business quicker than I thought and have now expanded by taking on more vans and staff."


Ajit Jain, Lasertech - Slough
"I feel I am in a product market which has good growth potential and with the excellent product development from Lasertech this will continue."


Dane Beckett, Lasertech - Shrewsbury
"Before I joined Lasertech I actually worked for a national competitor and was tasked by my boss to research Lasertech as we were losing business to them. I was so impressed with what I learned, I joined! What Lasertech has is very simple, but unique. Enormous need for their products with a local and personal service that today's customers demand, something many have tried to copy but failed."

UPDATE: Dane won best newcomer in our 2008 Franchise Awards. Dane worked with Mike Astbury, his Lasertech Business Development Manager, to introduce a direct delivery system into his territory. This freed up more of his time to win new customers, which is what he did! He is recording a 50% growth year on year.



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Company Facts

Business Description

The Lasertech opportunity is a van based management franchise supplying businesses with printer cartridges and stationary.

Industry Sector

Business Services

Irish Franchise Association Membership

Yes

BFA Membership

Yes

International Franchise Association Membership

No

Franchise Type

Management

Minimum Total Investment

€ 52000

Contact Details

Contact

Justin Williams

Address


1 Easter Court
Gemini Business Park
Warrington
Cheshire
Post Code
WA5 7ZB

Tel

0870 787 2323

Fax

0870 787 0708

Web: www.lasertechgroup.com

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