CHANGE of Scandinavia...lingerie store franchise
Established in 1995, CHANGE of Scandinavia is a successful and fast-growing international lingerie chain.
Fashion-right lingerie at a great price is an essential demand of consumers, which CHANGE of Scandinavia has met with the development of a lively and innovative concept, which addresses a wide female target group aged between 18 and 60 years old.
Change has a unique position in the Irish market, offering a wide range of quality lingerie in a wide variety of sizes, designs and prices.
CHANGE of Scandinavia is now the largest lingerie chain in the Republic of Ireland, with 5 stores and 2 concession stores in Ireland. With over 150 stores internationally, it is the market leading lingerie chain in Scandinavia with an especially significant presence in Denmark, Finland, Norway, Sweden and Germany CHANGE is the second biggest lingerie chain in Canada and there are also 5 CHANGE stores in the Middle East.
In Ireland CHANGE has stores in the Omni Shopping Centre in Santry, Pavilions Shopping Centre in Swords and Crescent Shopping Centre in Limerick (all directly owned and managed), and two franchise stores, in Dundalk and Galway, established and successful for almost two years.
The CHANGE franchise opportunity
CHANGE of Scandinavia has chosen to extend its network of shops through franchising. The strong community of interest between the Franchisor and the Franchisee forms the foundation of a confident co-operation, where information runs freely and thereby ensures constant dynamic, development and success for both the Franchisor and Franchisee.
This franchisee concept in Ireland is available to those who are looking for a business opportunity, where they are willing to work in their own store to drive sales.
How much does a Change franchise cost?
Investment requirements for the establishment of a CHANGE of Scandinavia concept store in a middle-sized provincial city can be estimated as follows:
Store establishment (some of this can be leased): Store furniture (much of this is available to the franchisee at NIL cost – while it is in perfect condition it will have been previously used), POS system (cash register, scanner, software, touch screen), floor and internal signage.
Basic establishment of the store: Painting, carpentry, electrician and facade (this depends on the size of the store and the condition of the store occupied and is an estimate. We strongly advise taking on an existing store, which reduce the store establishment costs)
Franchisee fee (not applicable): No payment for name, logo, manuals, counselling (normally €15,000 in other countries where Change is established)
Stock: No upfront payment but a Bank Guarantee is required to cover outstanding amounts
Rent (estimate): Prepayments of rent (but note that many landlords are now granting extended rent free periods)
Various: Includes small furniture, including hangers and stationeries, which are not mentioned under store establishment
The actual expenses for rebuilding and rent will vary depending on the specific location of the store and its size, but with the provision of free used furnishings from the Danish stores which are being refitted the upfront cost is likely to be exceptionally low at about €20,00, including pre-payment of rent. In addition a bank guarantee is required to pay for stock that is outstanding at any time.
How we train and support you
As a CHANGE of Scandinavia Franchisee, support and tools are available for you to enable to run your store just as professionally as the very biggest chains. You can therefore focus on selling merchandising, planning events and offering customers exceptionally good service, which makes the difference to your sales. CHANGE of Scandinavia will guide and support you all the way – from establishment, through the starting phase and in operation to ensure that your stores develops as expected.
The necessary know how includes support on...
Together with CHANGE of Scandinavia you will choose a city and a location. A position analysis will follow this. Based on the chosen location a budget will be made. By evaluating the budget and comparing it with existing CHANGE of Scandinavia franchise stores the potential is evaluated. CHANGE of Scandinavia assists with advice regarding legal matters and rental conditions.
With your input CHANGE of Scandinavia will manage the nation-wide marketing and will develop ads, press material, posters and brochures, which can be used in the local area of your CHANGE store.
CHANGE of Scandinavia will assist you with the purchase of your orders to get a current and well-balanced stock, which corresponds to the actual demand.
Training and Education
As Franchisee you will benefit from an initial thorough training in one of our existing stores in order to get familiar with products, customer care and store routines. In the starting phase an advisor will be available in the store. All staff will continuously be offered training.
CHANGE of Scandinavia has developed a unique POS system (cashier system), which ensures optimal handling of administrative routines, a superior overview of the store’s stock and the opportunity for a pro-active interaction with the customer, including a loyalty card system. As Franchisee you will automatically be connected to this system.
An advisor from CHANGE of Scandinavia will visit you regularly and be your daily coach. The advisor will advise you with regard to purchase, stock optimisation, merchandising and will supply you with important experience and tips from other CHANGE of Scandinavia stores. The advisor will also be your guarantee that the store constantly follows the instructions given for the appearance of a CHANGE of Scandinavia store. It will be through the advisor that you get the opportunity of bringing important market information to CHANGE of Scandinavia.
What we look for in a franchisee
You do not require any specific theoretic or practical qualifications to be a Franchisee at CHANGE of Scandinavia. In the evaluation of a potential Franchisee, CHANGE of Scandinavia evaluates the following important factors, which are decisive for the Franchisees’ opportunity for success with a CHANGE of Scandinavia concept store:
- Positive attitude towards concept and franchising business approach
- Communication skills
- Sales skills
- Willpower, high energy level and a positive outlook of life
- Interest in the retail trade and fashion in particular
- Capital and solvent
While of course men are welcome to apply for a franchise with CHANGE, we are primarily focused on franchising to women who wish to run their own store and are willing to put in at least 25- 40 hours in their store.
To find out more about this exciting franchise opportunity please fill in the “Request further information” form.